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PRNCIPLES AND PRACTICE OF SOCIAL MARKETING : AN INTERNATIONAL PERSPECTIVE

DONOVAN (ROB) AND HENLEY (NADINE)

PRNCIPLES AND PRACTICE OF SOCIAL MARKETING : AN INTERNATIONAL PERSPECTIVE - 2010 Cambridge University Press India Pvt. Ltd., New Delhi - 504 20 Paper

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ISBN: 978-1-107-64432-8

Subjects--Topical Terms:
SOCIAL MARKETING

Dewey Class. No.: Y31:51 Q10

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PRNCIPLES AND PRACTICE OF SOCIAL MARKETING : AN INTERNATIONAL PERSPECTIVE

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