Advertising Management, 5th ed. (Record no. 71521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00577nam a2200253Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-7758-850-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BATRA(RAJEEV); MYERS(JOHN G); AAKER(DAVID A) |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising Management, 5th ed. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Year of publication | 2006 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Year of publication | Pearson Education |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 768 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Type of unit | Paper |
| 365 ## - TRADE PRICE | |
| Price amount | 0 |
| 563 ## - BINDING INFORMATION | |
| Binding note | Paper Back |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising Managment |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | UG |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Not Withdrawn | Tamil Nadu Agriculture University, Coimbatore | Tamil Nadu Agriculture University, Coimbatore | IInd Floor Agrl.Rual Management Books Rack (ARM R.3.1) | 000175148 | ARM BOOKS |