Rampal (M.K) & Gupta (S.L) <br/><br/>
"Service Marketing : Concepts, Applications and cases" 

 -  Galgotia Publishing   2000 
<br/><br/><label>ISBN: </label>81-85989-56-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ARM<br/>Marketing