BATRA(RAJEEV); MYERS(JOHN G); AAKER(DAVID A) <br/><br/>
Advertising Management, 5th ed. 

 - 5 
 -  2006  Pearson Education 
 - 768  0  Paper 
<br/><br/> Paper Back 
<br/><br/><label>ISBN: </label>978-81-7758-850-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Managment