Kotler (Philip), etc <br/><br/>
Marketing Management, ed.13` 

 - 13 
 -  2009  Prentice-Hall of India Pvt., Ltd. New Delhi 
 - 662  0  Paper 
<br/><br/> Paper Back 
<br/><br/><label>ISBN: </label>978-81-203-3507-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>X:5     Q13