LOUDON(DAVID L); DELLA BITTA(ALBERT J) Consumer Behavior, 4th ed. - 4 - 1979 Tata Mc Graw-Hill Pub.,Company LTD, New Delhi - 788 0 Paper Paper Back ISBN: 0-07-038767-2 Subjects--Topical Terms: Behavior Dewey Class. No.: 1 L9